ChannelReply
How a marketplace customer-support problem became a SaaS integration platform connecting Amazon, eBay, Zendesk, and other commerce systems.
Selected Work
Selected Case Studies
Firsthand examples of platform architecture connected to operating constraints and measurable business outcomes.
Scaling an eCommerce Portfolio
The catalog, infrastructure, marketplace, SEO, and conversion systems behind growth from $400K to $8.5M ARR.
What these studies cover
Each case study describes the business problem, the relevant systems, my role, the implementation approach, and the outcome. The emphasis is on decisions and architecture rather than a generic list of technologies.
The complete professional experience section contains the broader role chronology. The expertise pages organize the same experience by technical discipline.